Ford F-150

Automotive UX: A user interface (UI) development project for the 2021 version of America’s most popular truck, the Ford F-150.

Automotive

B2C

Professional Project

Background

The 2021 Ford F-150 features an instrument cluster with advanced Graphical User Interface (UI) with 3D materials. Our team at Tata Elxsi was responsible for the development of the new UI for two variants of the truck - Raptor and Tremor.

My Contribution

In a team of 7 developers, 2 UX Engineers, and 5 people in senior management, I worked as a UX Engineer to develop graphical user interface (GUI) in Kanzi Studio using 3D objects, textures, and meshes.

Ford F-150 Raptor: Features and Experience

The Ford F-150 Raptor had a complete overhaul in terms of its new Graphical User Interface (GUI). It featured an entire digital Instrument Cluster (IC), with the implementation of 3D models, 2D textures, and meshes in Kanzi Studio.

Minor Gauges

Minor gauges, 8 of them, were developed by me using the aforementioned 3D models, 2D textures and meshes in Kanzi Studio. Below is the look and feel of one of the minor gauges.

Engine Trans. Temp Gauge

The Engine Transmission Temperature Gauge is implemented with 3D models for the curvature of the gauge, 2D textures for the fill and markers of the gauge.

Minor Gauges: Different Drive Modes

Normal Drive Mode

Slippery Drive Mode

Sport Drive Mode

Baja Drive Mode

Rock/Crawl Drive Mode

Deep Snow/Sand Drive Mode

Tow/Haul Drive Mode

Information on Demand (IOD) Screen: Measurements Screen

The measurements screen was a brand-new feature in the Raptor variant. Data from the minor gauges are displayed in a dynamic text-based format on the Measurements screen. Users have the ability to personalize the gauge information that is displayed on their screen.

Ford F-150 Tremor: Features and Experience

The Ford F-150 Tremor boasted of a brand new feature for the truck's off-road functionality. The GUI of the off-road features comprised of 3D models of axles and wheels, textures and icons, and implementation of OpenGL shaders.

Information on Demand (IOD) Screen: Off-Road Status Screen

The Off-Road Status Screen shows the off-road parameters of the F-150 truck such as yaw, pitch, and roll values with their respective iconography. A 3D axle and wheel model is also implemented which shows tire pressures of the truck.